With the holidays just around the corner, the usual hustle
and bustle of shopping is expected to begin. Shoppers searching for just the
right gifts, deals, and promotions up until the last minute can lead to a
hectic holiday season. But this year,
more and more shoppers might not brave the crowded brick-and-mortar stores, but
instead plan on buying gifts behind the safety of their screens.
According, to eMarketerTM, U.S.
retailers with a web presence expect 51 percent of their holiday sales to come
from eCommerce. This means that retailers are pushing to discover new ways to
suit the needs of these convenience-seeking shoppers. One solution is to amp up
the holiday deals by engaging shoppers through social media. Retailers are
planning to take full advantage of Facebook(R)and Twitter(R) this holiday season, with 86 percent focusing on
holiday promotions on Facebook. One of the most desired promotions that more
than a third of Facebook merchants expect to offer is free shipping, which
highlights the opportunity for retailers to find key places to insert
convenience for gift-givers and play up those spaces this holiday season.
The question is, do you think these digital shopper
behaviors will linger on after the holidays?
Contributed by Jillian Kyle
Chart Source: eMarketer
