Retailers Doing Their Part for Diabetes
Thursday, April 15th, 2010
When Meijer says “Higher Standards”, they mean it, and live by them. In an article on supermarketnews.com we learned that on Monday, Meijer announced they would be offering free with a prescription Metformin. Metformin is one of the most commonly prescribed treatments for Type 2 diabetes.
This is another addition to their free prescription program, which includes seven of the most popular children’s antibiotics as well as pre-natal vitamins for pregnant women. To date, Miejer has filled over 5 million antibiotic scripts and half a million pre-natal vitamin scripts.
Also interesting, was Meijer tipping its hat to fellow retailer Publix and noting them as an inspiration for the addition of Metformin to the program.
“We were pleased when we saw Publix, a company we admire, make this move. We quickly looked at it and decided to do the same here in our five-state region,” said Hank Meijer, co-chairman and chief executive officer of Meijer, in a prepared statement.
Its nice to see retailers looking at each other as more than just competition and looking to each other for more than just pricing comparisons.