Shoppers are beginning to venture back into the stores, albeit with very different mindsets. The explosion of online shopping resources/apps now allow purpose-driven shoppers to start with products and brands first, not necessarily retailers. This means that retail locations will have a harder time up-selling, cross-selling and impulse-selling to savvy shoppers. The retail landscape has altered… with most of the middle ground gone. So, where do you currently sell and how are you going to protect your retail turf?