Report: Untangling the Social Web: Insights for Users, Brands and Retailers

Five years ago, as Thomas Friedman put it, “‘Twitter’ was a sound, the ‘cloud’ was in the sky [and] ‘4G’ was the name of a parking space.” It is apparent that the world of social networkingis rapidly evolving but it is also fundamentally changing the way individuals and businesses interact.Today, individuals can have real-time communication with their favorite brands, earns special perks for following a retailer, and receive job updates from companies they dream to work at.

This is a space that businesses can no longer ignore. Therefore, the Coca-ColaRetailing Research Council (CCRRC) partnered with The Integer Group(R) to provide a five-part series on the current state of social networking entitled Untangling the Social Web: Insights for Users, Brands and Retailers. This series aims to provide the entire retail community with the foundational knowledge to decode the complexities of the social web and seed inspiration for how companies can set a path for change. Topics include:the social networking landscape of today, the allure of social networking for users, social networker shopping habits, and the role brands and retailers can and should play in this space.

An Introduction to the series as well as Part One (Assessing the Social Networking Landscape) is available for download TODAY. Click here to download the Introduction and Part 1 of the series and stay tuned for Parts 2-5 of Untangling the Social Web.