In a guest column, Integer’s POV on the convergence of retail and digital was published on promomagazine.com today. Read here. The article explains some of the key principles behind Integer’s newly developed Digitail™ discipline.
“Examples of the retail-digital convergence are not difficult to find. In fact, many retailers and manufacturers use them. But the key is to stay ahead of the curve and realize the opportunities to provide new, innovative, and personalized offerings to your audiences.”