Presentation from Spark 7, ‘Turning Shoppers into Buyers’

A few weeks ago in Dublin, at Spark 7, ‘Turning Shoppers into Buyers’, Craig Elston from the Integer Group presented leading thinking on US Shopper Marketing.

The presentation centered around four of Integer’s Shopper Marketing Tenets.

  1. Understand the audience
  2. Create consistent, ongoing shopper dialogue
  3. Deliver innovation at retail
  4. Sell today, brand always

Click here to download the presentation.