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Positivity On The Upswing

Tuesday, February 23rd, 2010

Brands, retailers and shoppers are ready for some much-needed happiness. With brands becoming morecaring (looking to win hearts and minds beyond wallets), retail sales up (compared to last year’s dismal numbers) and consumers venturing out again (albeit looking for some serious deals), it’s time to accentuate the positive, eliminate the negative and latch on to the affirmative.

So what about this recession can you leverage? The January issue of Family Circle fully embraced the idea of putting on a happy face: “If you’ve been stuck in black-cloud mode, get inspired to find your own silver lining.” While shoppers are starting to pull themselves up by their bootstraps and begin buying into the good life again, are you giving them something that adds to their newly embraced positivity? Click here to see some examples of brands that have taken optimism and made it their own.

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