PMA Presentation – Dating The Mobile Shopper | The Integer Group®
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PMA Presentation – Dating The Mobile Shopper

Saturday, September 24th, 2011

The Integer Group’s Director of Mobile, Ben Kennedy, recently spoke at the PMA’s Digital Shopper Summit.Focusing on the ways marketers can strategically approach the mobile channel and establish a long term dialogue with their consumer base, Ben presented Dating The Mobile Shopper, a framework to contextualize the mobile investment. Click here to download the presentation and read more.

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The Checkout: Channel Shopping

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