PMA 2013 Starts Today!

The Integer Group will be attending and participating at the PMA/BAA Annual Marketing Conference in Chicago, April 2-4.

Our very own Martin Ferro will be leading a discussion on Marketing to the Multi-Cultural Consumer with MillerCoors’ Leonardo Torres Lizana onWednesday, April 3rd from 4:05 to 4:55. Martin and Leonardo will discuss the latest trends and research as well as how to reach the Hispanic consumer and the insights that translate to changing shopping behavior. Come listen in and say hello!