Personal Products Getting More Personal…

According to Mashable, “At-home pregnancy test company First Response announced on Wednesday at International CES the first-ever Bluetooth-enabled pregnancy test, which syncs up with an app and houses all test results and dates in one spot.” The one-time use traditional ‘stick’ has gotten smart and now shares data with the branded app that provides optimal cycle timing as well as previous and current test results.

From smart home to smart bathroom to smart womb, how will marketers continue to toe the line of adding value without becoming intrusive?

Photo Source: Mashable