People buy at higher prices on Black Friday? | The Integer Group®
Home > Shopper Culture > People buy at higher prices...

People buy at higher prices on Black Friday?

Monday, November 18th, 2013

I found this interesting: Cards Against Humanity raised their price by 20% for BlackFriday($25 to $30), advertised it, and still saw the sales hike. Maybe they sold fewer items and the price increase more than offset that, but the question is: did people focus on the “sale” in the offer and did not notice the price dynamic, or did they just want the product so bad that $5 increase did not affect their choice? Or was there a sense of scarcity since the price went up?

The Checkout: Holiday image

FEATURED

The Checkout: Holiday

Click to download the latest study on shoppers are planning their holiday shopping this year.

Learn More