As online technology and services develop, mobile online technology and services of the same kind are sure to follow. This is true of mobile commerce. E-commerce has grown significantly over the past 10 years; and today, mobile commerce not only offers shoppers the same browser-based purchasing services via mobile, but in fact, allows more seamless crossing of channels from digital shopping to in-store shopping.
Click here to download our latest white paper, Passport To Purchase: M-Commerce, and read more abut the mobile evolution and its implications on CPGs, cross-channel approaches, target demographics, purchase behaviors, and more.
