At the In-store Summit last week we talked about the need for shopper and consumer engagement. Razorfish have released some interesting research we have come across on the affect that widgets have on purchase behavior. They say:
“The other major findings include how dramatically “engagement” effects page views and revenue. The following charts demonstrate that consumers who spend 5+ minutes with a widget spend significantly more time and view more page views on a given publisher’s web site. We found a similar impact on revenue, where engagement with a widget for 5+ minutes had large revenue upsides.“
Engagement = success.
Thanks to Brian Wakabayashi in our Dallas office for sharing this.