When selecting stores, consumers prefer to shop at retailers that allow them to get all of their shopping done in one place. In addition to selection, everyday low pricing and the price/quality mix rounded out the top three most important criteria for shoppers.
Spenders are concerned with retailers’ breadth and quality of products and feel that the store environment is a direct reflection of who they are as people. Unsurprisingly, Savers choose their retailer primarily by price considerations, buying less and seeking the lowest prices.
For more highlights from The Checkout’s 2009 Year in Review, download the full reporthere.