New White Paper: The Value of Digging Deeper | The Integer Group®
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New White Paper: The Value of Digging Deeper

Thursday, March 16th, 2017

People (and therefore shoppers) are contradictory creatures of habit. We often say one thing and do another. This makes understanding shopping behavior complex. To better understand this inherent dual nature that shoppers possess, retail and shopping research efforts must strive to include more observation (ethnography) at every turn.

So how should we approach or think through research to truly understand shoppers? This new White Paper walks through the value of digging deeper into ethnography and the value of using a range of methodologies when it comes to ethnographies to get closer to understanding the complex shopper mind.

Click here to download this White Paper, The Value of Digging Deeper

Click here to see past White Papers

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