Last week, Facebook announced the launch of Shops, a new way for businesses to seamlessly enable social commerce. While both Facebook and Instagram have slowly started to support small degrees of on-platform eCommerce, this new feature allows shoppers to directly browse and buy from brands’ profiles on Facebook and Instagram.
In our new white paper, What The Launch of Facebook & Instagram Shops Means for Brands, we overview the new product offering, including how brands can implement it and how it may change the future of social commerce.
Click here to download the white paper.
Image Source: Unsplash