In less than a decade, more than 400 direct-to-consumer brands have popped up in efforts to be the next “Casper of [insert industry here].” With over $3B in venture capital funds raised, the competition to get in front of shoppers is higher than ever. With no brick-and-mortar experience, a frictionless commerce experience can be a make-or-break for shoppers (and their wallets). At the core of a frictionless DTC experience is the eCommerce platform upon which it’s built.
But how do you choose the right platform? What considerations must be weighed and prioritized?
Download our newest white paper to find answers to these questions and more.
Contributed By: Seth Reid, Group Director Creative Technology, Integer Denver
Image Source: Unsplash
