What is loyalty? Is it something that can truly be achieved, or can we only incentivize shoppers one purchase at a time? Shopper marketing organizations must figure this out in order to bring more value to retailers.
In our new white paper, we take a closer look at the effectiveness of retailers’ loyalty programs today and describe how they must evolve for tomorrow. Click here to download Retail Loyalty Programs Today: Not All Shoppers Are Created Equal. Including analysis of our Checkout data from over 30,000 respondents over the past two years, it explores the pitfalls and opportunities for loyalty programs through different shopper types.