More than 63% of Americans shop online. And with over 1 in 4 American adults living with a disability of some kind, chances are a portion of those online shoppers are shopping with a disability. But what happens if those 60MM+ disabled shoppers can’t read light-colored text on a light-colored background or a lack of descriptive copy means their screen reader cannot distinguish between different calls-to-action on the same page? That website loses a conversion—maybe even millions of conversions.
Between potential conversion loss and rising numbers of accessibility lawsuits, now is the time to start thinking about website compliance. Download our newest white paper to learn how brands can and should better comply with best practices for DTC website accessibility.
Contributed By: Dean Rizzuto, UX Director, Integer Denver
Image Source: Adobe Stock