At the 2011 Consumer Electronics Show (CES), an unlikely retail player emerged. Fulton Innovation, using their eCoupled technology, showed a surprising transformation to packaged goods: eCoupled is a wireless power solution. Fulton quickly realized that their technology has infinite uses: from charging devices to heating food to making your packaging more eye-catching – they created these custom-lit cereal boxes for pennies on the dollar.
As we all look for ways to make our goods pop off the shelves into people’s carts, I can see this being the next wave of in-store marketing. While it might not increase trial of familiar products (new look, same great taste), this could be a great way to attract attention to a new product – or to a product with low shelf presence. Either way it will definitely make consumers stop and take a second look.
-Contributed by Desereé DeZalia, Dallas