Tuesday, January 27th, 2009
The NACS/Coca-Cola Retailing Research Council Study
Fast Forward Emerging Opportunities in Convenience Retail
Today’s, C-stores are challenged across several fronts. While
competitors open new, smaller formats offering increased levels of convenience, the average C-store operator is limited not only by physical space and location, but by a set of outdated conventions and assumptions.
The Integer Group challenges those constraints and offers a fresh perspective in this latest report published in conjunction with the NACS/Coca-Cola Retailing Research Council (www.ccrrc.org). Through rigorous shopper research and their proprietary approach to problem solving, The Integer Group identifies unique store types and shoppers segments based on usage, motivations and behaviors at retail. A hierarchy of convenience shopper needs is defined and a multitude of tactics are applied to ensure growth through the introduction of new audiences and increases in shopper spend.
Comprehensive, yet easy to navigate and implement into action, Fast Forward Emerging Opportunities in Convenience Retail, provides a “retail roadmap” that ensures retailers can develop a more meaningful relationship with shoppers by consistently exceeding their expectations.