NEW STUDY: The Socioeconomics of AI
Tuesday, May 29th, 2018
Our fourth and final installment of our AI study is available for download here.
At the beginning there were more questions than answers when it came to AI’s collision with commerce. But as we wrap up our four-part study, we can reflect on all we’ve learned.
In Part 1: that today’s shopper is curious about AI and starting to scratch the surface when it comes to AI capabilities—seeing AI as an assistant that can help with simple tasks like playing music or creating a shopping list.
In Part 2: that tomorrow’s shoppers are open to letting AI make purchase decisions for “chore” transactions including everyday household items. But they are not ready to give up power completely. Rather, they have a desire for AI to enhance its services with a value slant toward finding deals, saving time, or offering more customized suggestions tailored to people’s specific needs.
In Part 3: that your preferred retailer can affect your desires and perceptions of AI. Tech-forward companies like Amazon and Walmart have shoppers that are more open to embracing AI for shopping, while core grocery shoppers are a tad behind the adoption curve.
In this fourth and final part of the study, we examined the data in light of the varying socioeconomic factors affecting today’s shopping culture. We explored whether attitudes toward and adoption of AI technology differed based on socioeconomic factors including household income, education levels, and region.