NEW STUDY: Complex Shopper II | The Integer Group®
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NEW STUDY: Complex Shopper II

Monday, November 3rd, 2014

Introducing the second Complex Shopper Research Study!

In our second Complex Shopper research study, we examined the nonlinear path of considered purchases and how it is impacted by sales associates. We took our combined learnings and uncovered three key points of tensions for shoppers — Complex Moments of Truth, when a considered purchase shopper may disconnect from the brand, the store and the buy.

Download the white paper, The Complex Shopper II: The Power of Three, to learn how each CMOT can affect your brand.


Shopping Behavior
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COVID-19: Retail Impact

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