At this year’s Digital Summit Integer’s own Lindsey Greenblatt lead a presentation entitled, Likes share, and c…an we stop talking about social media engagement and focus on social commerce.
Th topic of social commerce is more important than ever because today, more than half of online shoppers have actually purchased a product they heard about on social media. As a result, brand marketers need to be auditing their social media strategies and looking for opportunities to drive commerce because today’s consumers require frictionless shopping experiences.
This presentation was intended to empower you to:
- Implement a social media strategy and identify tools to help drive seamless buying experiences for consumers
- Shift KPI focus from engagement/vanity metrics to commerce focused metrics
- Utilize social commerce content best practices to convert consumers
If you missed her session, you can listen and view her presentation here.
Image Source: Unsplash
