Wondering about the impact of COVID-19 on c-stores, and what the future outlook is for this critical channel? The Future of Now research was fielded in two stages to track shopper behavior throughout the pandemic.
This piece includes research performed in September of 2020 and a follow-up survey executed in March 2021, which assessed the employment situation, travel habits, children in school situation and meal planning of regular users of these formats as well as critical insights into how these shoppers shop each format.
We assessed the challenges this shopper faces (uncertainty around childcare impacting economic outlook) and the opportunities c-stores have to win (50% of all c-store purchasers buy something they weren’t planning to buy upon entering the store, and shoppers anticipate using this format more post-pandemic than they did before!).
The study contains more client implications and different ways to win in this channel. Click here to download
The second portion of this research on QSR will be released in July, so stay tuned for more.