New Preso Available on Driving Shopper Engagement Through Cross Merchandising | The Integer Group®
Home > Shopper Culture > New Preso Available on Driving...

New Preso Available on Driving Shopper Engagement Through Cross Merchandising

Thursday, May 23rd, 2013

Integer’s Craig Elston presented yesterday at The National Confectioner’s Association’s Sweets and Snacks Expo (#SSE13). During hisLearning Lab presentation, Craig discussed the conventions and buying habits of today’s shoppers and how to use context to activate shoppers and drive engagement (and purchase).

Click HERE to download the presentation.

The Checkout: Channel Shopping image

FEATURED

The Checkout: Channel Shopping

Click to download the latest study on how shopper behavior changes across retail channels and categories.

Learn More