New Preso Available on Driving Shopper Engagement Through Cross Merchandising
Thursday, May 23rd, 2013
Integer’s Craig Elston presented yesterday at The National Confectioner’s Association’s Sweets and Snacks Expo (#SSE13). During hisLearning Lab presentation, Craig discussed the conventions and buying habits of today’s shoppers and how to use context to activate shoppers and drive engagement (and purchase).
Click HERE to download the presentation.