New Issue of The Checkout–Private Label

Private label brands have seen a boom in recent years. Retailers are going all in, creating more sophisticated brands and even more options beneath each category vertical. This is also shifting shopping behavior and the perception of these store brands in homes across the country. As private labels become more commonplace, we see greater potential for them in a post-COVID, recessionary world. Our latest edition of The Checkout looks at the shifts in private labels over the last eight years and how shoppers are responding to their proliferation.

We also provide more perspective on:

  • How value is perceived between the name brand and private label products.
  • The influence of age on private label shopping.
  • Levels of awareness of brands that are private labels.

You can click here to download this issue of The Checkout to read more.

To explore past issues, you can see the archive and download issues here

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