The holidays are here again and each season is cemented in tradition, from twinkling lights and shiny gift wrappings to stockings and sweet treats. Although the season is jam-packed, consumers’ habits have changed, affecting their holiday plans and goals.
In this holiday edition of The Checkout, we will look into:
- Holiday shopper profiles based on seasonal planning habits
- How the planning mindset affects shopping decisions
- The growth of Mass retailers in holiday preparation
- Millennials’ propensity to self-gift for the holidays
To read more about what holiday shoppers are doing, buying, and looking forward to, download the latest issue of The Checkout here.
If you’d like to read additional issues, please visit our library here.
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