Technology has facilitated a retail landscape that is no longer limited by geography and the four walls of brick-and-mortar stores. As omnichannel offerings continue to blend the physical and digital worlds, the way people shop at various retail channels is simultaneously shifting. Shoppers’ perceptions of value are also being redefined as their expectations continue to adapt to the capabilities of a seamless shopping experience. Today’s evolving retail landscape prompts us to ask, how have shoppers’ behaviors at various channels evolved over the past decade?
In this edition of The Checkout, you will learn:
- How has the frequency of shopping different channels changed over time?
- How do men and women approach shopping differently?
- How have shoppers’ perceptions of value evolved over time?
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