This fall’s back-to-school (BTS) shopping is riddled with uncertainties. Many parents and students are still unsure what this school year will look like, yet they are still attempting to craft their back-to-school shopping lists and plan for the new school year. Our latest edition of The Checkout looks at behavior changes for 2020, as well as the continuities, in this back-to-school season.
We also provide more perspective on:
- How people are conducting back-to-school shopping during this pandemic?
- Who is on this year’s back-to-school trip?
- How are emotions influencing this year’s back-to-school trips?
- What are shoppers expecting from retailers this year?
You can click here to download this issue of The Checkout to read more.
To explore past issues, you can see the archive and download issues here.
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