As January rolls into February, shoppers’ resolutions to get in shape or to drop a few pounds might be starting to wane a bit. But one thing is for certain, consumers have never been more savvy or educated about what it takes to live healthier lives; and brands and retailers should be prepared to embrace and support this new lifestyle.
To learn more about shoppers approach to diet and health, download the latest issue of The Checkout here. It covers the following topics:
—A look at the activities that shoppers most often participate in to be healthier, and how these activities have changed over time
—The factors that most often motivate shoppers’ to change their lives and be healthier
—Shoppers’ approach to healthy living by age and life-stage
Explore past issues of The Checkout here.
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