New Checkout Study: Gaming

In recent years, the gaming industry has experienced incredible growth from advances in technology and stay-at-home orders that left people looking for entertainment during the pandemic. Let’s take a quick look at what’s happening in the gaming community and the influence of video games and gaming culture in the brand and shopper space. 

In this edition of The Checkout, you will learn about:  

  • Who is the gamer of 2022? 
  • What motivates people to play video games? 
  • What do gamers eat while playing? 
  • How do people interact with mobile video games? 
  • How are shopping and gaming culture intertwined? 

You can click here to download this issue of The Checkout to read more.  

To explore past issues, you can see the archive and download issues here

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