Shopper behavior in the beauty category is highly personal and very emotional. So when it comes to categories within beauty, shoppers feel that some are worth spend more on that others. In this issue of The Checkout we examine the notion of shoppers “trading up” on select beauty items—choosing to spend more money in certain beauty product categories than others.
Download the issue here to learn more about key findings such as:
—Walmart is still king, but younger shoppers are driving a shift toward the specialty beauty channel
—Shoppers most commonly trade up on product used on the face
—Millennials, minorities and mend are spending more and influencing the beauty category
Explore past issues ofThe Checkout here.
Contributed By: Lauren Hendriks, Integer Denver
Image Source:The Checkout