Artificial Intelligence, or AI, is a hot topic and its infiltrating our daily lives and even our shopping. Finding a lack of pre-existing consumer or shopper research, The Integer Group undertook an extensive study in the U.S. with over 3,000 consumers to understand how shoppers feel about using AI today and how willing shoppers are to have machines shop for them today and in the future. The result, a four part series, Embracing the Machines: AI’s Collision with Commerce.
Today we release Part 3 of the study, in which we examine how attitudes, usage and perception of AI differ based on retailer shopped. Examining finding from the vantage point of the AI-receptive Walmart shopper, Target shopper, Amazon shopper and grocery channel shopper exposes interesting considerations for brands and retailers as they incorporate AI into their world.
Click here to download Part 3, AI By Retailer
Click here to download Part 1: AI Today and Part 2: AI Tomorrow.
And make sure you are subscribed to Shopper Culture to receive Part 4 of the Study as well as other publications from Shopper Culture straight to your inbox. Click here to subscribe.