The Integer Group’s Craig Elston and Paul Ballew, SVP and VP of Insight andamp; Strategy, will be presenting on March 1 as part of the PMA’s new online enrichment series, Navigating The Path To Purchase. Craig and Paul will be discussing the path to purchase as a strategic framework for effective shopper marketing. They will also be sharing findings from our ongoing quantitative shopper marketing study the Checkout. For more information on times and connecting to the webinar click here.
