Shopping used to be the great American pastime, and a cure-all for economic woes — remember the president’s call to action after 9/11 and those recent stimulus checks? But with the current problems on Wall Street and Main Street, how do you communicate with wary shoppers? It’s key to move beyond what your brand or product is all about and consider how motivations for shopping have evolved.
Read more on the latest Shopper Pulse from our Integer Midwest office here.
