The importance of listening to what consumers are saying about your company cannot be understated. A new field called Social Media Monitoring makes this process much easier to perform. And faster. Plus, you get to hear what consumers are saying to each other about your company – a lot more candidly than what you often get from the traditional survey or focus group. Many leading companies are using free and paid online services to help get ideas for future products and promotions, adjusting messaging, improve positioning against competitors, and measure the effectiveness of recent marketing campaigns.
Read a recent article from the Denver Business Journal on the topic, written by Ken Barber, Integer’s Director of Digital Marketing here.