Mini Holiday Marketing

Though many celebrated Cinco de Mayo this past weekend, it was not the only holiday that was in the spotlight. The Kentucky Derby and May the 4th (Star Wars Day) also captured the attention of fans, shoppers and brands alike.

The celebration of these mini holidays is becoming more apparent thanks to social media—and brands are joining in on the fun.By joining the existing conversation, vs. starting their own, brands are able to more authentically connect with shoppers.

Check out how some brands created connections to #DerbyDay and #MayThe4th through humor and utility.