Maslow’s Hierarchy of Needs | The Integer Group®
Home > Shopper Culture > Maslow’s Hierarchy of Needs

Maslow’s Hierarchy of Needs

Wednesday, February 18th, 2009

Get out the first aid kit and Swiss Army Knife — consumers have kicked the survival instinct into high gear. To better understand your target audience and their behavior during these tough economic times, we use Maslow’s Hierarchy of Needs to see why they’re digging in and staying put. Read more on the latest issue of the Integer Pulse here.



COVID-19: Retail Impact image

FEATURED

COVID-19: Retail Impact

Click here to explore how COVID-19 has impacted retail

Learn More