Amazon Prime Day is just around the corner and soon enough shoppers will be jumping for joy and searching for the best deals. But with so many deals happening, how will they find the best deals for them? Effective Prime Day advertising can help shopper as well as brands—and now is the time to start thinking about making the most of your Prime Day advertising dollars.
As one of the biggest retail events of the year, brand and seller participation is now table stakes. But with increasing competition for ad placements and consumer eyeballs, a full-funnel approach supporting strong KPIs is the best way to break through.
Download our newest white paper to learn how to maximize your advantage on Prime Day by using Amazon Advertising to capture customers everywhere during their experience.
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Contributed By: Aric Annear, Group Director, eCommerce, Integer Denver
Image Source: Shutterstock
