You may have noticed the intersection of brand, retailer and shopper is no longer limited to the store aisle. Shoppers now demand immediate gratification beyond your product offering in the form of information, entertainment, coupons and special deals from their mobile devices utilizing location-based services. According to a survey of 1,000 U.S. adult consumers conducted by Luth Research in March 2010, nearly one-third of cell phone owners utilize location-based applications (most frequently to “locate nearby points of interest, shops or services”).
What does this mean for brands? Smart location-based applications provide more intense, ongoing relationship with the prospective shopper and can collect a new spectrum of data to further identify shopper behaviors and patterns on the path to purchase. How can you engage shoppers via location-based services before, during and after they buy your product? Click here for the answers to these questions from the latest edition of the Integer Pulse.