Livestream Shopping: The Future of Retail?

In the Next Normal Edition 3, we identified Immersive Shopping Experiences as a key edge emerging from the pandemic landscape. The byproduct of less foot traffic, more brands are turning to digital solutions—including livestream shopping.

Livestream shopping emerged in China and the U.S., but is it posed to expand and grow to countries like Germany?

Download “Livestream Shopping: The Future of Retail?” to read more.

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