“Like” If You Think Social Media Affects Grocery Shopping

We often think of social media as as purely social influencer—affecting where we may want to vacation, eat or wear. But, it has evolved and become so entangled in our lives that it even affects what you might make for dinner.

Part 8 of Untangling the Social Web reveals that shoppers believe that the social web impacts at least 28% of their grocery shopping purchases AND expect that to rise dramatically over time.

Click here to download the whole research paper done on behalf of the Coca-Cola Retailing Research Council (CCRRC) and learn more about how the social web impacts grocery shopping and what grocery shopping in 2020 may look like as the social web continues to evolve.