Join our Social Media Experiment – Tide Loads of Hope

This evening we’re in an interesting social media experiment. We’re testing
the power of social media to spread a “buy now” message to support a great
cause. Tide is selling retro tee-shirts to support Loads of Hope. Check out the video below for more about this great cause, and support them by going to and buying a shirt—two shirts gets free shipping.

It is definitely a great cause so a worthwhile endeavor. But the key to the experiment is in not using traditional paid media and instead appealing to bloggers, twitterers, facebookers, etc. as the mechanisms to reach out and talk to folks. So please check out and join our experiment.