Some would say advertising is inherently evil. Certainly it has a history of deception and snake oil salesmen. But it might not be as bad as one would think. In fact, it might even be natural.
Ethan Decker, VP of Insight andamp; Strategy at Integer, recently reflected on his past as an ecologist and the world of elk and orchids to see what he could learn about the world of advertising.
Click here to read Ethan’s article on Huffington Post.