Retailers can finally breathe a sigh of relief. Shoppers have moved from showrooming to webrooming. What’s webrooming? When shoppers spend an inordinate amount of time online before they go in store and therefore are more prepared, more informed and more ready to buy.
Why take notice of this macrotrend? Because it shifts the in-store shopping experience from selection to deselection, and can often change the dynamic in sales associate-related purchases and shopper marketing communications.