The first Checkout of 2010 picks up where 2009 left off, and shows that private-label brands are continuing to gain strength over name brands. Is this a temporary reaction to recent economic pressures — or the new reality? What factors are shoppers considering when choosing between name brands or store brands that ultimately lead to their decision?
This issue’s In Focus: Name Brands, tightening budgets, lowered consumer sentiment, and an unsure economic future — to remain competitive in thischallengingshopping environment, we discuss a number of tactics name brands can use to remain relevant.
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