Integer Pulse: Shoptimization
Saturday, November 28th, 2015
This past year Integer Pulse covered many macro trends from their Insightings work that not only illuminated the many shopper marketing trends that have persisted over the past decade but also outlined the unique examples of how it manifests itself in today’s world.
The final 2015 Integer Pulse issue discusses Shoptimization. Shoptimization is about borrowing from what shoppers enjoy doing on their computers — and even more so on their mobile devices — and then leveraging it in the retail environment. From integrating augmented reality (AR) into displays to make them more engaging, to reconfiguring packaging so that it interacts with individuals’ devices to offering ways for stores to stay “always open,” here are a few examples of how shoptimization is everywhere today.