The Nordic Checkout was conducted by Integer Nordic and Research Insight Finland in the spring of 2011. The idea was to deepen our knowledge and insight on the Nordic consumer. We wanted to ﬁnd out what motivates them, what affects them, how attitudes have changed and which channels are used currently.
We aim to re-conduct the study on a yearly basis as well as produce smaller follow-up studies. In this presentation we will be concentrating on six speciﬁc areas that we think you might ﬁnd interesting and most of all, useful.
The study was conducted in Finland, Sweden and Denmark.
Click here to download the Know the Nordicsissue of The Checkout
– Contributed by Integer Nordic