Integer Nordic Releases The Checkout 2012, Part 1

The Nordic Checkout 2012, Part 1 is the second iteration of The Nordic Checkout study.This release is the first of four parts for 2012. The study was conducted in partnership with Research Insight in Finland, Sweden, Norway, and Denmark. All in all, 2,000 shoppers were interviewed in March of 2012. This issue covers Nordic shopper profiles (the Price Seeker is shown below), as well as digital and mobile behaviors.

You can download The Nordic Checkout here.

Contributed by Integer Nordic